Purpose of the project

Construction of the Brand's Visual Identity.

Brand Building Process

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Brand Manifest

We are multiple, and that's why we want to multiply even more. We are part of the culture we want to transform. Our ecosystem comprises content and experiences to discover new places within our companies, creating new ways of (re)knowing what we already know.
Using knowledge and reflection as tools, we want to build and rebuild healthier, more creative, and more disruptive work environments because we believe that people are better when happy. To adapt to the speed of change and generate a positive impact on the world, we will evolve together, opening space for a culture where purpose dialogues with work and well-being make us more capable.

Main Archetypes

They build the brand's language, and its values guide decisions, services, products, and campaigns.
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Secondary Archetypes

They are behind the scenes of the brand's personality, and their values are more present in actions than in words.
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Logo Construction

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Color Palette

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Typography

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Graphic Elements

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Application in Products

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Short Intro Video

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Minicast Concept ::: Audio and Video

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