Purpose of the project
Creation of e-commerce with a personalized experience for the RentStyle brand, aligning the website experience with the RentTheRunway business model.
Performed Activities
- Desk Research
- Competitor Benchmarking
- Facilitation of Vision Dynamics with RentStyle Leadership
- Moodboard creation
- Interviews with Brand users
- Persona development
- User Journey
- CSD matrix
- sitemap
- Wireframes
- High-Resolution Prototype
- Style Guide
- Website Functional Prototype
- Remote Usability Testing
Personas
